UNICEF UK Baby Friendly Initiative


The Baby Friendly Initiative is a worldwide programme of the World Health Organization and UNICEF. It was established in 1992 to encourage maternity hospitals to implement the Ten Steps to Successful Breastfeeding and to practise in accordance with the International Code of Marketing of Breastmilk Substitutes. In the UK, we also work to implement the Seven Point Plan for Sustaining Breastfeeding in the Community and run a University Standards programme for midwifery and health visiting courses.

The Baby Friendly Initiative works with the health-care system to ensure a high standard of care in relation to infant feeding for pregnant women and mothers and babies. Support is provided for health-care facilities that are seeking to implement best practice, and an assessment and accreditation process recognises those that have achieved the required standard.


Tel: +44 (0) 20 7375 6052
Email: bfi@unicef.org.uk
Web: www.unicef.org.uk/babyfriendly & www.babyfriendly.org.uk


30a Great Sutton Street,
London EC1V 0DU
United Kingdom
Creation Date: 
Wednesday, 15 August, 2012 - 07:03

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