Plan A in action as M&S launches frisbee made from litter collected at Big Beach Clean-Up

Marks & Spencer (M&S) has launched the Beach Clean Frisbee made from recycled plastic, including some plastic from litter collected by M&S customers and employees. The frisbee turns rubbish such as plastic cups, fishing tackle and bottle tops discarded onto Britain's beaches into a brand new product.

The launch of the frisbee coincides with this year’s Big Beach Clean-Up (which runs until the 30th April) and is on sale now at M&S.com and in six costal M&S stores – Belfast (Abbey Centre), Bexhill, Lytham St Annes, Silverlink Retail Park, Weston Super Mare and Edinburgh Kinnaird.

It costs £2.50, with 50p from each sale going directly to the < a href=http://www.mcsuk.org>Marine Conservation Society (MCS).

Mike Barry, Director of Plan A at M&S, said: “We’ve managed to transform waste, taking it off beaches where it threatens marine life, into a brand new product that is fun for our customers and raises money for MCS’ on-going work to protect our seas. That’s Plan A in action, a volunteer event that engages customers, saves precious raw materials and gives back to charity - all with a business case behind it.”

Last April thousands of M&S customers and employees helped clean over 300km of coastline. To trial whether or not M&S could collect and make a product from the beach litter, the plastic from six of the beaches was segregated, cleaned and reprocessed into production ready recycled plastic.

Two UK firms supported the project. Axion Polymers, a recycling specialist based in Salford, transformed the litter into product grade recycled plastic and Make a Material Difference, based in Leicester, created and manufactured the product.

More info
Plan A is Marks & Spencer’s eco and ethical programme that aims to make M&S the world’s most sustainable major retailer by 2015. Launched in 2007 and extended in March 2010, it takes a holistic approach to sustainability focusing on involving customers, involving all areas of the business and tackling issues such as climate change, waste, raw materials, health and being a fair partner.

www.marksandspencer.com

More about the Marine Conservation Society (MCS) at www.mcsuk.org

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