Green your step

As Lao Tzu once said “the journey of a thousand miles begins with one step”. So in looking for a starting point for my guest blog, I have decided to take a bold, frank stance to assume that you consider yourself ‘green’ simply because you are reading this blog; in which case you’ll tend to favour public transport, cycling and walking, which I must say is a fantastic start.

Thankfully, there are many different shades of green, and no matter where you are on that forest-wide spectrum, there is always room to go a bit brighter or deeper (unless your name is Mark Boyle), explore the unknown, and feel even better about yourself.

In our multi-dimensional world there is also the element of layering; you may appear totally green from the outside, but deep down who knows if your vest and underpants are green too? Only you.

You are more than likely a cyclist, and using your bike is without a doubt what matters most; who truly cares how and where it was made? Hardly anyone. Well, perhaps those nutters (whom I confess to admire and be jealous of), who build their own hip bikes from bamboo.

And the same applies to shoes; the fact that you are a keen pedestrian is what matters! Who really gives a toss about where their shoes were made?

Who knows if the makers have been treated fairly?

From what materials are your shoes made?

Could there be any harmful/ toxic substances in them?

You may be surprised to hear but the chances my friend are rather high, and for this reason I have dedicated the last 9 years of my working life to change those cruel practices in the form of Po-Zu, which means ‘pause’ in Japanese.

It’s time to halt the relentless damage the shoe industry has been causing for too many decades, and its time to pause unconscious consumption at the same time too.

As we are currently running a crowdfunding campaign to help our small company grow and make greater positive impact, we have put together the flow chart above with the hope of raising more awareness about our work.

When I started about a decade ago, ‘eco’ was considered hippy and most people didn’t know what sustainability meant, let alone making a connection between unsustainable products and climate change.

Today we have finally connected the dots and are at the forefront of a growing movement. Sustainability is the only way forward, environmentally, socially, and commercially.

Please take a moment to view our crowdfunding campaign, and join the growing #pozucrowd.

May good soles be with you, Sven

Written by Sven Segal


Sven Segal is the founder of Po-Zu. The company was launched in 2006 with the aim of setting new standards in ecological and ethical footwear manufacturing. Their shoes are made from carefully selected natural materials that are healthy for your feet, safe for all the workers throughout the supply chain, and kind to the environment. They avoid harmful glues by stitching all the components together, which makes the shoes more breathable, durable, repairable and recyclable.


Contact:
E: contact@po-zu.com
W: www.po-zu.com
Twitter: @Po_Zu

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