Inclusion Criteria

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The Green Guide’s Inclusion Criteria

Green, ethical & sustainable…

Listings, events, news, stories and editorial coverage will be based on some or all of the following criteria:

  • Organic, seasonal & local food, as well as slow, vegetarian and vegan options;
  • Fairtrade, ethical & natural materials used in production;
  • Sustainable sourcing & footprint monitoring in the manufacturing process;
  • Renewable, reduced, reused & recycled inputs;
  • Carbon reduction & minimisation;
  • Waste minimisation & recycling;
  • Sustainable development & CSR (Corporate Social Responsibility);
  • Corporate structure, outlook & ethos;
  • Green design, closed loop & whole-of-life thinking;
  • Traditional, artisan & handmade;
  • Local services & projects;
  • Global thinking, local action;
  • Social & community involvement;
  • Membership of accreditation & monitoring bodies.

We don’t expect every entry to meet all the above criteria (not all will be relevant in any case) but, as a minimum, we do expect entrants to consider their impact upon the planet and their locality as closely as possible.

We want to provide the greatest array of green options possible so content will vary from light green to dark green. Inevitably, some inclusions will be greener, more sustainable and fairer than others. We don’t intend to be prescriptive, or to preach; the aim is to provide a greener choice and better information wherever possible.

We also recognise that greening a business or organisation is often a process that cannot be achieved instantly. So we will also include organisations that have started but not yet completed the process of greening their operations.

Equally, we want to avoid greenwash so any decision on inclusion will be at the editors’ discretion. If we think a company is undertaking certain actions just to look good or to gain a marketing advantage without any underlying adherence to sustainability, we will discount it.


Located in London… Entry Criteria for the Print Edition of the Green Guide for London

As a rule of thumb, by “Located in London” we mean any business or organisation which is located within the 32 London Boroughs, the City of London or within the M25. These will be entitled to a free Standard Listing in the print edition of the Green Guide for London and in the separate online Green Guide for London Directory.

We will also invite some organisations, agencies and NGOs located outside London to take a free listing if their work is directly relevant to Londoners. The inclusion of free listings for non-London located entities will be entirely at the discretion of the editors.

Businesses and organisations offering services to Londoners but located outside London will also be allowed to add a listing to the print, app and e-book editions of the Green Guide for London, but these will be paid-for listings (cost £60.00 per listing).

All organisations listed will have to meet the green & ethical criteria listed above.

Please note that in the print edition listing descriptions will usually be cut to around 75 words per entry, due to space constraints. Some entries may have descriptions longer than 75 words – but the length of description in the print edition is entirely at the discretion of the editors.


Named Contact & Address

We do require that a submitted listing should have a contact email address and a named contact from the organisation submitting the listing. These details won’t be published, but are required by the Green Guide for verification that the listing is genuine and requested by the organisation. These contact details will also be used to keep the entry up-to-date.

We also normally require a physical address and telephone number to be included in a new listing submission. However, you may request that some details of your address and/or telephone number may be excluded from publication on or offline.


SEO agencies & Digital Marketeers

Please note that we will usually ignore any listings submitted for inclusion that originate from SEO agents or a digital marketing agency. We require listings to be submitted by the organisation itself, with an accompanying contact email address and a named contact. Please ask your client to email us directly at authorising any submissions you have made on their behalf.

Complementary & Holistic Health Practitioners and Centres

Since 2012 we no longer offer free listings to complementary & holistic health practitioners and centres. These, however, may add a standard listing at the cost of £75.00 per 12-month subscription. A Paid-for Standard Listing will normally appear online for 12 months, after which it will be deleted unless a new subscription is purchased. Please contact us for further information.


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