Responsible 100 is about making real responsibility the most profitable option for any business. It does this by providing a tool for any company to work out how well it currently performs on various important social, environmental and ethical issues, how it compares with other firms, what better practices look like and how and when to adopt them.

And at the same time it empowers people – as consumers, employees, investors etc – to identify and support businesses which are open, honest and trustworthy. Companies which wish to see real responsibility increase profitability and, in short, create a better kind of business for a better world.